Building Tomorrow's Experiences Today
A Tokyo-based team dedicated to creating functional, engaging XR solutions that bridge the gap between imagination and practical application.
Back to HomeWho We Are
Reality Lab was established in 2017 when a group of developers and 3D artists in Tokyo recognized the growing potential of extended reality technologies. We saw opportunities to create applications that could solve real problems in training, visualization, and user engagement across various industries.
Our studio has worked with clients ranging from automotive manufacturers seeking AR maintenance guides to healthcare organizations developing VR training simulations. Each project has expanded our understanding of what makes XR experiences effective and practical.
We approach development with attention to technical performance and user comfort. Frame rates, tracking stability, and intuitive interaction patterns are priorities throughout our process. Our team includes developers experienced with Unity, Unreal Engine, and native platform SDKs, alongside 3D artists skilled in creating optimized assets for real-time rendering.
Based in Shibuya, we maintain relationships with hardware manufacturers and platform providers that keep us informed about emerging capabilities and technical requirements. This helps us guide clients toward solutions that align with current technological possibilities.
Development Methodology
Performance-Oriented Development
We prioritize consistent frame rates and responsive tracking because these factors directly impact user experience in XR applications. Our development process includes regular performance profiling and optimization passes to ensure applications run smoothly across target devices.
This involves careful asset management, efficient rendering techniques, and platform-specific optimizations. We test on actual hardware throughout development rather than relying solely on simulator environments.
User Comfort and Accessibility
XR applications need to account for varying user sensitivities and preferences. We implement multiple locomotion options in VR, adjustable comfort settings, and clear visual feedback systems to help users maintain spatial awareness.
Our testing includes sessions with users who have different levels of XR experience to identify potential discomfort or confusion early in development. This feedback informs interface design and interaction patterns.
Technical Standards and Best Practices
We follow platform-specific guidelines and industry standards for XR development. This includes proper handling of tracking data, appropriate use of spatial audio, and implementation of platform features like hand tracking or eye tracking where relevant.
Our code follows maintainable patterns that facilitate updates and modifications as platforms evolve. We document technical decisions and provide clear handoff materials for ongoing support and enhancement.
Iterative Development Process
We work in development phases that allow for regular client review and feedback. Early prototypes help validate interaction concepts and spatial design before investing in full asset production and feature implementation.
This approach helps identify potential issues early and ensures the final application aligns with client objectives. We maintain clear communication about technical constraints and possibilities throughout the project.
Meet the Developers
Our team brings together expertise in software development, 3D graphics, and user experience design to create functional XR applications.
Haruki Nakamura
Technical Director
Leads development architecture and platform integration. Experienced with Unity, Unreal Engine, and native XR SDKs across multiple platforms.
Yuki Tanaka
Lead 3D Artist
Specializes in creating optimized 3D assets and environments for real-time rendering. Focuses on visual quality balanced with performance requirements.
Kenji Yoshida
XR Developer
Implements interaction systems and spatial computing features. Works with tracking technologies, hand gesture recognition, and haptic feedback integration.
Technical Capabilities and Values
Reality Lab maintains expertise across the spectrum of extended reality development. Our team works with AR frameworks like ARKit and ARCore for mobile applications, VR platforms including Oculus and HTC Vive for immersive experiences, and MR devices like HoloLens for enterprise spatial computing solutions.
We value clear communication with clients about what XR technology can realistically accomplish. Not every business challenge requires an XR solution, and we work to identify cases where these technologies provide genuine advantages over traditional approaches.
Our development process emphasizes reliability and maintainability. We create applications that clients can support and update over time, with clear documentation and code organization. Technical debt is managed actively rather than accumulated.
We stay current with platform updates and emerging capabilities through ongoing learning and experimentation. This includes following developer documentation, participating in technical communities, and testing new features as they become available.
Quality in XR development means applications that perform consistently, respond predictably to user input, and handle edge cases appropriately. We test across device capabilities and usage scenarios to identify and address potential issues before deployment.
Technical Proficiency
Skilled in Unity, Unreal Engine, native platform SDKs, 3D modeling tools, and optimization techniques specific to real-time rendering.
Client Collaboration
Clear communication about project scope, technical possibilities, and development progress throughout engagement.
Quality Focus
Emphasis on performance, stability, and user comfort as core requirements rather than optional enhancements.
Knowledge Sharing
Comprehensive documentation and handoff materials that support ongoing application maintenance and updates.
Ready to Explore XR Development?
We work with clients to determine whether XR technologies can address their specific needs and develop solutions that meet practical requirements.